Blog
Attribution, compliance, and growth
Practical writing on turning ad spend into booked procedures — and running it all on patient data, compliantly.
The marketing stack you didn't know you had
Many practices are already paying for a call tracker or a CRM — installed by their agency, running under the agency's account, billed inside the retainer. Here's the five-minute audit that shows you what's on your own website, who owns it, and what it's actually doing for you.
Read more →Why your call tracker can't prove ROI (and what closes the gap)
Call trackers tell you the phone rang. They can't tell you whether that ring became a booked procedure. Here's where the attribution chain breaks — and how to close it.
Read more →The BAA question every practice should ask its lead tools
If a vendor touches patient phone numbers, names, or messages, you need a Business Associate Agreement. The big platforms will sign one — on the right plan, sometimes as a pricey add-on. The tools your agency bundles usually won't. Here's how to audit your stack.
Read more →The $0 30-day loss audit
The next step is a count, not a contract.
For thirty days, the audit runs quietly on the calls, texts, and website enquiries you already get. Nothing you run changes. At the end: a one-page count of what got no answer and what it was likely worth in booked procedures. $0, no commitment, and a Business Associate Agreement signed before it touches anything.