What it does
Every piece, shown doing its job
From the 7pm call to the end-of-month receipt: answering, booking, deposits, and the trail from ad to procedure — one system, built for cash-pay aesthetic, plastics, and men's health practices.
AI front desk
An AI that answers your phone and texts — 24/7
Every inbound call and text gets an instant, on-brand response — day, night, and weekends. The AI picks up the phone in a natural voice, speaks in your practice's tone, knows your treatments, locations, and hours, and guides patients toward booking.
- Answers calls in a natural voice and warm-transfers to your front desk during office hours.
- After hours it captures the lead, answers questions, and texts a booking link — no more voicemail black hole.
- Every call is transcribed and summarized, so staff see what happened at a glance.
- Hard safety guardrails: never gives medical advice, never invents prices, escalates emergencies to a human instantly. Honors STOP/HELP on every message.
Product screenshot coming soon
A real call: AI answers, transcribes, summarizes, and flags the next step.
Booking & deposits
Book the consult and hold it with a deposit
A native scheduler built for multi-provider, multi-location practices — no Acuity or Calendly bolted on. Patients pick a location, choose a time, and pay a deposit before they ever hang up.
- The slot isn't confirmed until the deposit is paid — and auto-releases if it isn't, so a no-show never quietly holds your calendar.
- Deposit collection via your own Square account, taken at booking; staff can waive it in one click.
- Scoped, single-use magic booking links to send after a call or text.
- Automatic confirmations, reminders, and pre-visit confirm/reschedule links that cut no-shows.
Product screenshot coming soon
The scheduler: a consult slot held by a Square deposit, auto-releasing if unpaid.
Which ad made the phone ring
Know the exact ad behind every phone call
The number a visitor sees on your site is matched to how they got there — so when a patient browses, leaves, and calls an hour later, the call still ties back to the exact ad, campaign, and keyword. (If you know the category: this is call tracking with dynamic number insertion, built in.) Paid and organic, not just Google Ads.
- Per-visitor tracking numbers from a pool, with geo-aware area-code matching to a local number.
- Captures gclid, gbraid, fbclid, UTMs, campaign, and keyword the moment the visitor lands.
- Resolves the call to the visitor's session even when it comes in well after they leave the site.
- One-line embed script — no rebuild of your website required.
Product screenshot coming soon
One call, fully attributed: campaign, keyword, and the visitor session behind it.
What the ads earned
Rank ad spend by booked revenue — and feed the wins back to Google
Follow the money from ad keyword to AI conversation to booked consult to procedure value in your own reports. Then PracticeWide reports those booked consults back to Google Ads as offline and enhanced conversions — so Google's algorithm optimizes your bids on patients booked, not clicks. Call trackers can't: they never see the chair.
- Offline + enhanced conversions — booked consults and attended visits — pushed back to Google Ads automatically.
- Funnel view: leads by source → booked → attended → procedure revenue.
- Keyword-level ROI tied to real bookings and procedure values.
- Provider commission tracking on procedure value, by tier.
Product screenshot coming soon
Keywords ranked by booked revenue — the report Google Ads optimizes from.
Everyone sees the same story
Every enquiry and every conversation, in one place
One list of everyone who has ever contacted the practice, with where each conversation stands — from first call to completed procedure. Calls, texts, and webchat thread into one history, so nothing falls through and nobody asks a patient to repeat themselves.
- The full conversation history on every enquiry — calls transcribed, texts threaded.
- Tags, notes, and per-stage checklists so staff know what's owed next.
- Repeat callers merge into one record automatically.
- Your existing patient and enquiry lists import from spreadsheets or whatever system holds them today.
Product screenshot coming soon
The pipeline and shared inbox — SMS, voice, and webchat threaded per lead.
Security & compliance
Built for patient data from the first commit
PracticeWide handles PHI the way a medical platform should — encrypted, audited, and under a BAA the call trackers refuse to sign.
- Phone, email, and message contents encrypted at rest (AES-256).
- Append-only audit log — who did what, when, to which lead.
- Tenant isolation so one practice can never see another's data.
- Calls transcribed, not warehoused as raw audio.
Product screenshot coming soon
The audit log: who did what, when, to which lead — append-only.
Self-guided demo
Skip the sales call. Walk through a real clinic.
Browse the demo clinic yourself — a live PracticeWide tenant with a full pipeline, real call transcripts, and keyword-level revenue reports. Call the demo line first and watch your own call appear in its inbox.
The $0 30-day loss audit
The next step is a count, not a contract.
For thirty days, the audit runs quietly on the calls, texts, and website enquiries you already get. Nothing you run changes. At the end: a one-page count of what got no answer and what it was likely worth in booked procedures. $0, no commitment, and a Business Associate Agreement signed before it touches anything.