Can the AI handle surgical enquiries appropriately?

It qualifies and books; it does not give clinical advice. The AI works from your configured procedure list, gathers the details your coordinator needs, and routes anything clinical to a human. Medical safety guardrails apply to every reply.

How does attribution work when surgery is months after the click?

Attribution is stored on the lead record at first touch and carried forward, rather than recalculated at conversion time. When the procedure is booked and its value recorded, that revenue is credited back to the original campaign, ad and keyword no matter how long the gap.

Yes, on every plan, with PHI encrypted at rest, strict tenant isolation, and an append-only audit log. It is not a paid add-on.

For plastic surgery

PracticeWide for plastic surgery practices

A single surgical case can be worth more than a month of ad spend. Losing one to an unanswered phone is the most expensive thing a practice does all week.

Typical ticket

$6,000 – $30,000+

Decision window

Weeks to months

Dominant channel

Google search and referral

Biggest leak

Slow follow-up across a long cycle

Where the revenue leaks

One lost case dwarfs the software bill

At surgical ticket sizes, the cost of a missed call is not a rounding error. A single unanswered enquiry can exceed a year of platform spend, which changes what "good enough" coverage means.

The decision cycle outlives your follow-up

Patients research for weeks. Most follow-up sequences give up long before the patient is ready, so the practice that stays present through the consideration window wins a case it never had to outbid anyone for.

Attribution collapses over long windows

When the click and the surgery are two months apart, last-touch reporting credits the wrong campaign, and the keyword that actually produces cases looks unprofitable.

How plastic surgery run PracticeWide

Never miss the first contact

Calls, texts and web enquiries are answered in seconds, 24/7, and qualified against your procedure list before they reach your patient coordinator — so the coordinator's day is spent on real surgical candidates.

Consult deposits that hold the calendar

A held deposit both reduces no-shows and filters for intent. Surgeons who charge a consult fee see it recovered against the procedure; PracticeWide handles the collection, the hold and the release.

Attribution that survives a two-month gap

The lead record keeps the original campaign, ad and keyword from first click through to the booked procedure and its value, so long-cycle cases are credited to the campaign that actually produced them.

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Common questions

Can the AI handle surgical enquiries appropriately?: It qualifies and books; it does not give clinical advice. The AI works from your configured procedure list, gathers the details your coordinator needs, and routes anything clinical to a human. Medical safety guardrails apply to every reply.
How does attribution work when surgery is months after the click?: Attribution is stored on the lead record at first touch and carried forward, rather than recalculated at conversion time. When the procedure is booked and its value recorded, that revenue is credited back to the original campaign, ad and keyword no matter how long the gap.
Do you sign a BAA?: Yes, on every plan, with PHI encrypted at rest, strict tenant isolation, and an append-only audit log. It is not a paid add-on.

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The $0 30-day loss audit

The next step is a count, not a contract.

For thirty days, the audit runs quietly on the calls, texts, and website enquiries you already get. Nothing you run changes. At the end: a one-page count of what got no answer and what it was likely worth in booked procedures. $0, no commitment, and a Business Associate Agreement signed before it touches anything.

Start the $0 audit