Privacy Policy

This Privacy Policy explains how PracticeWide LLC ("PracticeWide", "we", "us") collects, uses, and protects information when you use this website. When you use the PracticeWide platform, we process protected health information on your customers' behalf as a Business Associate under a signed Business Associate Agreement (BAA); that processing is governed by that agreement and your service agreement, not this website policy.

1. Information we collect

We collect the information you provide when you fill out forms on this site — including your name, practice name, email address, and, when you choose to share it, your phone number and whether you have opted in to text messages. We also collect standard analytics about how the site is used.

2. How we use it

Submitted information is used to respond to your request, set up a loss audit or demo, operate and improve our services, and — with your consent — send you updates. We don't sell your information to third parties.

3. Cookies & analytics

This site uses cookies necessary for basic functionality and may use privacy-preserving analytics to understand aggregate usage. We don't use tracking cookies for third-party advertising.

4. Mobile information & text messaging (SMS)

If you give us your mobile number and opt in, we use it to send you text messages related to your request, appointments, orders, and account, and — only where you separately agree — occasional updates. You can opt out at any time by replying STOP, or reply HELP for help. See our SMS Terms for program details, message frequency, and rates.

No mobile information — including your phone number and your SMS opt-in or consent — will be shared with or sold to third parties or affiliates for their own marketing or promotional purposes. We share mobile information only with the service providers that help us deliver these messages (for example, our messaging platform and customer-relationship system), and only so they can send the texts you asked for on our behalf. Text messaging originator opt-in data and consent are never shared with any third parties for their own use.

5. Data protection

We encrypt protected health information processed on the platform at rest, maintain an append-only audit log, and isolate each practice's data. See our security overview.

6. Connected advertising accounts (Google Ads)

A practice can connect its own Google Ads account to the PracticeWide platform so that lead outcomes (new lead, qualified, booked, attended) are reported back to that account as offline conversions. Connecting uses Google's standard sign-in (OAuth); we never see or store your Google password.

What we access. With your permission we read the name and ID of the Google Ads account(s) your Google login can manage, create a small set of conversion actions in the account you choose, and send conversion events to those actions. We do not create or change campaigns, ads, keywords, bids, or budgets.

What we store. The account ID, the IDs of the conversion actions we created, and the OAuth refresh token Google issues. The token is encrypted at rest and is used only to act on that practice's account. Conversion reports contain the Google click identifier and a timestamp; no patient name, phone number, or email is sent unless the practice explicitly enables enhanced conversions, in which case only one-way hashed values are sent, as Google specifies.

Limited use. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We use Google account data only to provide the conversion-reporting feature described here, never for advertising, and never sell it or share it with third parties except as needed to operate the feature or as required by law.

Revoking access. A practice can disconnect at any time from its Integrations page in the platform, which deletes the stored token, or by removing PracticeWide under Google account permissions. Conversion actions already created remain in the practice's Google Ads account under its control.

7. Your rights

You can request a copy of any information we hold about you, or request its deletion, by emailing [email protected].

8. Changes

We'll update this policy as needed. Substantive changes will be announced via a notice on this page and an updated date.

Related: Terms of Service · SMS Terms